As we think about how to position Yearn from a branding and “Vibes” perspective, one option to consider is that of a “classic” brand. Yearn is, in the DeFi ecosystem, a vintage product. We could lean into this and position ourselves in this way.
One advantage of this strategy is it allows us to try and differentiate on look and feel over battling for the best APYs. Is a classic car “better” than a new car? Not really, but it can still demand a premium and punch above it’s weight.
“Come for the vibes. Stay for the yield”
